Welcome to the first blog of the start a profitable coaching business series.
The series is specifically designed for brand new coaches who are ready to finally ditch the overwhelm of starting their own profitable coaching business. After six years of coaching women from all over the world into starting and scaling coaching businesses from the ground up, I know exactly the minuscule blocks that all brand new coaches go through.
What I know to be true, is that starting a business is not as difficult as our brains make us feel. We just need someone to mentor us and guide us along the way. Which is exactly what I’ll do every week by releasing a new blog to teach you step by step what you need to do if you want to become a successful masterful coach.
This week we are talking about picking the name for your coaching business. On the surface, this sounds like a very simple thing to do. However, I know so many entrepreneurs who get stuck in indecision because they can’t decide on what to call their coaching business.
If you’ve been struggling to pick the name for your coaching business or have questioned the name that you’ve chosen for yourself, read on darling. I’m here to give you a new perspective and simplify this imperative step in your journey.
The main question that I get asked about picking your business name is this:
“Should I actually have a business name or should I use my first and last name for my brand?”
The answer is ( don’t hate me for this), it depends!
I don’t think there is a right or wrong way to do this. I’ve had very successful clients take either approach. This is more about what feels good to you vs. what is best for you.
Personally I don’t really think that this is a major decision that will make or break your business in the long run. You can go either way but there are a few things that I want you to think about that will alleviate the confusion.
PICKING YOUR NAME & LAST NAME
If you pick your name and last name for your brand, your brand will revolve around you. You’ll be the main image and the main thing that people think about (which can be really good). This is a good path if you envision yourself becoming a really big influencer. It’s also a good choice if you’re having trouble coming up with a creative name that’s not already trademarked or used by someone else. It doesn’t require you to spend so much energy and time determining the creative factor of a business name. Picking your name and last name is also going to help people remember YOU. That can be wildly beneficial given that at the end of the day, success in your coaching business is all about building trust with your audience and people buy from people they trust.
PICKING A TRADITIONAL BUSINESS NAME
If instead, you decide to pick a traditional business, it doesn’t mean that you won’t still get some of the benefits mentioned above. With the right marketing and visibility, your potential clients will recognize you and you can still become an influencer in the future. You’re just choosing to put a little less emphasis on YOU from the start (which can help you release some of the pressure if you don’t like being in the spotlight).
My own business has a traditional business name and while I’m still a micro influencer, I chose this path because there is a real story behind this name.
If you’re choosing to steer away from your own name and picking a traditional business name, you can pick one of two ways to do this:
Have a message behind the name
Make sure that there is actually a story behind it and it’s something that makes sense based on your business. This is extremely important if you pick a name that in no way, shape, or form describes the type of business that you run. For example, while Starland Coaching says absolutely nothing about ‘business & confidence coaching for coaches’, if read more about the story of my business you’ll find that my mission is to create a stellar field of women who are shining their light in this world. Starland Coaching is here to illuminate planet earth by helping high-achieving, big-dreaming women create wildly fulfilling, freeing, and profitable coaching businesses that make an impact on this world. Without this foundational message it would be hard for Starland Coaching to make sense to my potential client.
Have a clear name
If you don’t have a deeper story for your name, make sure that you pick a business name for your coaching business that actually made sense at first sight. Clarity is of the essence here. For example, using keywords that helps your clients automatically understand what your business is. For example, there’s a local store where I live that’s called Raw Juice. Guess what Raw Juice offers? Raw Juices. Easy, peasy! This type of name will help your potential clients understand what your business is right away.
I want you to keep in mind that while your business name may feel like an important decision in your business, I promise you that at the end of the day as we move the business forward it’s not going to be as important as you think. You do want to pick something that feels aligned and exciting and true to you… But you don’t have to put an extreme amount of pressure on yourself. While not extremely ideal, in the future you could always rebrand yourself.
Your name alone is not what’s going to help you get clients and make money (pinky promise).
So as I always tell my clients, give yourself permission to pick something and keep moving towards the next steps of growing your business.
Next week, I’ll be teaching you how to pick your ideal client!
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