Your online coaching business can’t seamlessly run without clients that pay. Clients are the fuel of your business. Without clients, it’s impossible for your business to sustain itself in the long term.
Unlike a car that won’t work without gasoline, you actually have to work your business way before you get that first client. Which can metaphorically feel like you have to push a car that has no fuel or battery (a hefty job, ain’t it?). This is often a frustrating and overwhelming paradox that most online coaches encounter.
Needing the clients for the business to run, but having to run the business effectively (and oftentimes without compensation) in order to get those clients.
Which is where the popular question always comes in –
Where do I find clients online so that I can grow my business and finally enjoy the rewards of entrepreneurship?
Believe it or not sister, the answer is simple.
The strategies that you have to put into place based on those answers, however, can get a bit more complex.
So let’s simplify this mystery for you and dive into the 3 unbelievably easy ways to find clients online, shall we?
1. Paid Advertisement
You probably have already heard some guru talk about Facebook Ads or any other type of online Ad – Pinterest ads, Facebook ads, Instagram ads, Google ads, etc… The list goes on and on but they’re ultimately all the same idea. You pay to play. You leverage the users of each platform by paying that platform money and getting your funnels, freebies, services, programs, or whatever else in front of the eyes of their users – all through the almighty american dollar. While paid advertisement can be an extremely effective way of getting clients online, the cost per lead (how much you pay to get that client) increases more year after year, so it may not be the best place for you if your capital is limited.
2. Media & PR
Things start to get a little more flexible when we move into media and PR opportunities. This is where you can leverage other people’s audiences to get your message, brand, and programs in front of more people. Oftentimes, you can find a ton of opportunities that are free like being a guest on podcasts or guest blogging for big online syndications. While you may come across many ways of leveraging PR and media to get clients online that are completely ‘gratis’, you will also encounter paid possibilities. For example, paying to be a part of a summit or even to submit a guest magazine article.
3. Organic Marketing
I had to save my personal favorite for last. The reason why I love organic marketing so much is because not only is it highly effective but it’s entirely free, which means that even the newest of newbies can succeed in finding clients with. Organic marketing is a little more grassroots and it requires consistent effort from your end, but you can easily get booked out with clients you love if you put the right strategies into place. Organic marketing can look like starting your own Facebook group, mingling in a social platform like Instagram and connecting with ideal clients through hashtags, list building by leveraging the power of Pinterest, or perhaps focusing on personal outreach and relationship building through social networking. There are endless tactics that you can use to find clients through organic marketing depending on your business model, but one thing to always keep in mind is that consistency triumphs here.
So there you have it, the 3 unbelievably easy ways to find clients online. As I mentioned before, it is truly that simple. Where it gets complicated is in figuring out which method you’re going to use and which specific strategic steps are you going to put in place that will work for YOUR unique business.
Which, if you’re having a hard time trying to figure out on your own, you may want to get custom-tailored support from a coach who’s helped dozens of women grow from confused, overwhelmed, and underpaid into money-making CEOs (cough cough 🙋🏻♀️).
Are you ready to get fully booked out with clients you love with a coach by your side who has a track record of helping her clients go from confused, overwhelmed, and underpaid into money-making CEOs?
Click here to book a discovery talk more about your business and see if my new 6-week 1:1 coaching program, Rise Up ✨, would be the right fit to help you achieve those dreams!
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